A New ID
Scanner in the war on underage drinking includes customer
relationship management.
Merchants
are arming themselves with ID Scanners that go beyond verifying
age and help to manage customer relations.
Bronxville, NY – May 20, 2011 – Tokenworks®’ new IDVisor®
Touch™
ID Scanner
solution is its most advanced ID scanner and identity
verification device to date. Building upon Tokenworks’
industry-leading IDVisor® ID scanning platform, the new product
offers integrated customer relationship management (CRM) and
membership management features.
The new
ID Scanner is loaded
with important features requested by bars, nightclubs,
and other venues that wish to manage customer relationships, in
addition to verifying age for alcohol and/or tobacco sales. The
IDVisor® Touch™ boasts many industry-first innovations: visit
counter for each customer, email and phone capture, and advanced
tagging for custom functions. It’s the ideal solution for
nightclubs and bars that offer membership programs.
Rock-Solid
IDVisor Touch™ Hardware
The
IDVisor® Touch™ is a handheld ID Scanner with an easy-to-use,
color touch screen. It is the first scanner to integrate quad
band phone, Wi-Fi and Bluetooth technologies, which allows for
easy connectivity between devices. The unit works right out of
the box with Bluetooth keyboards for extended data input on the
go.
Built-in
rechargeable Li-Ion batteries charge quickly and offer a full
night of scans. Simply plug it in to charge, and use without
worries. There are no AA batteries to buy or batteries packs to
swap out.
The
device is housed in a ruggedized case based on Tokenworks’
previous successful design. It is engineered to withstand a
4-foot drop onto concrete. It also includes a protective vinyl
covering to ward off most common splashes and spills in bars.
The ID
Checker reads drivers’ licenses and state IDs from all 50 US
states, including Georgia (from November 2009 onward). It also
reads Canadian drivers’ licenses (including Quebec since
February 2009), and US military IDs. It uses the same barcode
scanner and swipe magnetic stripe reader currently being
deployed in US police cruisers. The scans are fast and accurate,
and do not have any of the drawbacks associated with Optical
Character Recognition (OCR) based ID scanning technology.
Integrated
CRM Features: Profiles, Custom Tagging and Search
The ID
Reader software has been completely redesigned to incorporate
customer relationship management (CRM) and membership management
features. Moving beyond the confines of simply scanning and
recording IDs, the new ID Scanner adds a number of features to
track customer patronage, manage membership and rewards
programs, store additional customer information like email and
phone, set up custom tags for VIP/Banned and searchable database
using simple text queries.
The
device reports the number of visits for each customer on the
main screen, which helps to quickly identify new and frequent
visitors. A historical record of visit information for each
client is also available in the database.
On system
tagging allows the user to ban somebody right at door, or add
him or her to a special VIP or customer list. Custom tags or
groups can be defined directly on the ID Checker, or imported
from an Excel compatible comma separated value (CSV) file. Tags
can be given expiration dates, transforming the ID Scanner into
a full-fledged membership system. Use custom tags to create
membership levels with unique expiration dates, or ban someone
for 3 months by assigning specific tags to his or her profile.
Users
also have the ability to capture phone and email information
directly on the touch screen keyboard. Data entry is enhanced
with a convenient finger-ready 9-digit keypad for phone numbers
and a list of common domains for email addresses (@gmail.com, @hotmail.com,
etc.). Adding customer contact information helps create powerful
out-bound marketing programs like email and text message blasts.
An Opt-In Privacy feature identifies which customers want to be
included on email or text messaging lists. Traditional license
information like name, address and date of birth are stored
automatically when the ID is swiped.
Contact
information and tags can be added when the scan is taken, or by
searching for a previous scan and adding the tag later. A Guest
List feature allows users to import a list of guests from an
Excel compatible CSV file and record entry at the door without
having to previously scan guest licenses.
Dual Action VIP/Banned Lists
can be set to trigger with a certain ID card or last name,
allowing users to migrate old lists into the device. All
together, the multiple list management features on the ID
Scanner allow promoters and bouncers to know exactly who is
entering their club or event.
Industry-Leading
ID Scanning Technology
In
addition to integrated CRM features, the IDVisor® Touch™ offers
enhanced core ID Scanner capabilities. A new Scan Count feature
shows the total number of scans for the night and indicates how
many people have entered the venue. Voice Warnings and Vibrating
Warnings allow the user to customize how the scanner alerts when
underage, expired, banned, or rescanned IDs are swiped. Flexible
Age Thresholds, from 18 to 45 years, are available for underage
alcohol or tobacco warnings.
Scans are
stored in an encrypted SQL database that can hold the last
65,000 scans in memory. Various options allow clubs to customize
how long data is saved on the ID Scanner, making the unit fully
compliant with states that have ID Scanner data retention
limitations, like Utah and Nebraska. Data can be auto-deleted
after 1-day, 7-days or 30-days, for example.
Scan data
and customer lists can be easily exported to a CSV file right on
drivers license scanner, which can then be copied to a computer
for use in Excel or any other spreadsheet program. No desktop
software is required for transfer, as the device becomes a USB
drive when connected to a PC.
Advanced
Security Features
The ID
Scanner has built-in security to protect sensitive customer
information. Data storage
protected by strong database encryption that blocks unauthorized
access. PIN code access can also be enabled to configure the id
scanner. This can restrict, for example, the operator from
accessing customer information, block them from searching the
database, or reconfiguring any of the device settings.
Top-Tier
Customer Support and Training Videos
Tokenworks provides free telephone support to all ID Scanner
owners. To answer common questions and acquaint the user with
features, helpful Support and Training Videos are pre-loaded
directly into the IDVisor® Touch™, which in a matter of minutes
can familiarize a new user to its basic operation. The ID
Scanner ships with a quick-start guide, USB cable and charging
cable.
Engineered
and Manufactured in the United States
Charles
Cagliostro, President of Tokenworks, Inc., asserts that, “The
product is 100% designed and assembled in the USA”. He states:
“This ID Scanner is the result of more than one year of Research
and Development and is our most advanced product to date. It was
developed in house by US engineers and will be supported by
those same engineers. We are proud to use US engineering and
manufacturing resources. We design, develop, manufacture and
support our products here in Bronxville, NY.”
Pricing
and Upgrade Program
For
existing customers with IDVisor® Z22 Mobile products, Tokenworks
is offering an upgrade to the IDVisor® Touch™ for $795 – return
your old ID Scanner to Tokenworks and they will upgrade it to
the new system. This offer is good till 6/30/2011. New IDVisor®
Touch™ units will retail for $1,495.
About
Tokenworks
Founded in
1998, Tokenworks provides a full-range of magnetic stripe and
barcode ID scanners for age verification, access control and
lead capture. Tokenworks is located in Bronxville, New York and
sells across the United States and Canada. Visit
http://www.idscanner.com
to learn more or buy online. 1-800-574-5034 /
info@tokenworks.com
